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Some folks are passionate about finding the ultimate burger, others about raising the happiest baby ever—and some are devoted to both. Our Lifestyle sites, CHOW™ and UrbanBaby®, offer these engaged communities the absolute best destination to connect with others who share their interests. Marketers can interact with these active, dedicated audiences in many relevant, effective ways, from throwing food-find challenges to sending tailor-made e-mails to moms' inboxes.
Deliciously addictive, CHOW combines fresh editorial content with a passionate community to deliver a one-of-a-kind experience for today's contemporary culinary explorers. From simple, sophisticated recipes, DIY projects, and travel features to etiquette advice, engaging videos, and lively forums, this award-winning site dishes up content for a new generation of food enthusiasts--smart, youthful, social urbanites driven by deliciousness, discovery, and sharing.
For new and expecting parents, UrbanBaby is a confidante, a mentor, and a stylish best friend. Reliable and always available, this site is the place urban moms (and a few dads, too) turn to for advice, comfort, and companionship any time of day--or night. UrbanBaby attracts affluent, well-educated women who utilize the site as their primary online community and parenting resource. From vibrant, active message boards to daily "what's new" e-mail scoops, UrbanBaby gives city-dwelling parents the information and support they need for raising kids in an urban landscape.
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