CNET Shopper Advertising Benefits

CNET Shopper^® is an information rich, relevant and trusted directory of more than 600,000 products providing tech buyers everything they need to find the right product at the right price.

Consumers can compare brands, product reviews, technical specs and prices side-by-side to help make decisions about the right products, services and brands that fit their lifestyle.

What makes CNET Shopper unique is our rigorous merchant certification program. All stores that participate in the CNET Certified Store Program must adhere to the CNET code of conduct and a strict set of service guidelines in the CNET certified rating criteria, so consumers can trust the merchants they find through CNET Shopper.

With reviews, clearance center, shopping lists and special offers, CNET Shopper is the ultimate place to connect with consumers deep into the consideration cycle.

Advertiser Benefits

Engaging the influential tech enthusiast who is ready to buy—80% of users purchased brands and products online in the past month ³
Reaching an active community receptive to information—over half of CNET users watched videos in the past month, part of their purchase decision making ³
Reaching an audience of early adopters that pride themselves on being the first to know and share information with others—about 70% tell others about their smart purchases and feel it's important to have their own style ²
Being a part of an immersive environment to develop a meaningful dialogue with consumers on their terms, through online, video, podcasts and integrated sponsorships

Audience Profile

Unique Visitors Per Month ¹: 18.5 million
Page Views Per Month ¹: 209 million
Time Spent on CNET Per Month¹: 7:39 minutes
Average Age ²: 39 years old
Male/Female ²: 79%/21%
Average Income ³: $84,356
College Educated ³: 85%
Home/Work/School ³: 95% broadband
Average Next 12 Months HW/CE ²: $2,206 plan to spend

Whether launching a product, generating awareness or driving sales, we have the programs to fit your needs. Contact your CNET Networks sales representative today.

¹Nielsen NetRatings, Home & Work Panel, December, 2007
²CNET Audience Profile Study, July 2007
³@Plan Fall 2007, U.S. Pop 18+

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