UrbanBaby

For new and expecting parents, UrbanBaby® (www.urbanbaby.com) is a confidant, a mentor, and a stylish best friend. Reliable and always available, this site is the place urban moms (and a few dads, too) turn to for advice, comfort, and companionship any time of day—or night.

UrbanBaby attracts affluent, well-educated women who use the site as their primary online community and parenting resource. From vibrant, active message boards to daily "what's new" e-mail scoops, UrbanBaby gives city-dwelling parents the information and support they need for raising kids in an urban landscape.

According to New York magazine, "Wired moms and dads love UrbanBaby, an easy-to-use site for parents in the city." And Harper's Bazaar called the site "a style-savvy help desk for new and expecting urban parents."

Benefits

Going online isn't something moms do only after the kids are in bed. It's integrated into their daily lives. UrbanBaby provides the parent-generated content and word-of-mouth information sharing that moms crave. Align your brand with this highly sought-after content. Each day, more than 43 million moms access the Web, spending an average of 85 minutes online. An UrbanBaby user spends, on average, 30 minutes on the site each visit, making it the perfect platform for reaching an engaged audience of moms. Marketers can interact with our dedicated audience in many relevant, effective ways, from integrating your brand within the site's super-active forums to sending tailor-made e-mails direct to moms' inboxes.

Audience Profile1

91% female 34% have an annual household income of more than $200,000 40% have an annual household income between $75,000 and $200,000 Average amount of time a user spends on the site: 30 minutes Average length of time a "power user" spends on the site: 4+ hours Contact your CNET Networks sales representative today. 1Sources: comScore Media Metrix 2007, Internal data