UrbanBaby

For new and expecting parents, UrbanBaby® (www.urbanbaby.com) is a confidant, a mentor, and a stylish best friend. Reliable and always available, this site is the place urban moms (and a few dads, too) turn to for advice, comfort, and companionship any time of day—or night.

UrbanBaby attracts affluent, well-educated women who use the site as their primary online community and parenting resource. From vibrant, active message boards to daily "what's new" e-mail scoops, UrbanBaby gives city-dwelling parents the information and support they need for raising kids in an urban landscape.

According to New York magazine, "Wired moms and dads love UrbanBaby, an easy-to-use site for parents in the city." And Harper's Bazaar called the site "a style-savvy help desk for new and expecting urban parents."

Reporters are encouraged to contact UrbanBaby experts for insight and commentary. Please contact Leslie Van Every at Leslie.Vanevery@cnet.com.